With a new year on the horizon and some significant changes across digital platforms year on year we tend to analyse trends and understand what is needed in how we do things and how this shapes our strategy in new performance strategies for Brands. We’re approaching Social Media Content Marketing by using Short-Form Video, Authenticity and UGC, as well as Data Analytics and Creative Interpretation to drive our Social Media Management accounts in 2025.
Here we will look at social media and the new trends that shape how we approach your content from a performance perspective and how this shapes the creative development and what this means to the business objectives.
By far one of the most popular interactions on social media in the last 12 months and here to stay. We’re actively working across how to gain reach outside of your normal following and build your brand’s exposure through social media with Short-Form Video. These assist in reaching new people through Reels and recommended content that trends outward of your immediate followings and where potential fans can discover your brand in the process.
As a media first agency, we go into production with the means of collecting as much video, sound and photography as possible in an organic format to build a solid array of assets to build out as many variations of content to deliver. This method leaves nothing on the cutting room floor that can be repurposed and getting the maximum out of your assets.
With the rise of A.I. in the social media landscape, we get bombarded with software that ‘can do it all for you’ and the results we tested are less than impressive. In order to build trust with the customer base and make your social media ‘human’ we’re turning away from A.I. Generated content and focusing on authenticity and how we build real engagement. The latter just seems scary and disingenuous with a brand using these to pump out less than average material just to do a checkbox that has no strategy and can only operate on chasing false metrics.
UGC is a great way to provide genuine interactions with your brand, your people and customers. We work with all our brands in receiving real-time and fast-paced content that is curated through our team and delivered on brand and within your business goals. We encourage staff to record and feed into our teams that create stories and moments that really connect with your audience and future fans alike.
We here at BKC Media identify Social Media’s position on the funnel and look to activate it with relevant content that is strategically implemented and work across timings to not over saturate messaging and keep your customers engaged and want to follow your brand.
We continually review the data by creating live tracking software that is reviewed on and reported on each month to drive insights and relevance. We review the creatives we post each month and how they perform and work through the subjective messaging, imagery and position to build out better creatives month on month to drive growth. Some of our accounts build at a scale of +7% each month with consistent growth.
We see data as an enabling way to make good decisions and build out strategy but not limit us too. We’re always looking for new opportunities and new things to trial across our clients and expand ideas across posts, channels and creative concepts.
We’re continuing to build out how we manage our social media accounts in 2025 to align with the digital trends in the market and keeping our brands relevant into the future. We service a number of social media accounts in the lead generation space and work to evolve these accounts to get best results and with content that our client’s like and feel is relevant to their brand as well as drive the business goals.
If you’d like to enquire about BKC Media working with your brand on Social Media Management and Creative content development, please contact us today for a free consultation.
Copyright © 2024 BKC Media Pty Ltd. All Rights Reserved.