It’s Not You, It’s Google: How SERP Volatility is Sabotaging Your SEO By Megan Craig Whether you’re a seasoned SEO professional or a DIY dabbler, …
BKC Media has extensive experience with SEO. We’ve worked with global and national brands to develop and implement SEO strategies. We understand how to discover new opportunities, review content, and leverage platforms to improve your organic search results.
We understand SEO. More importantly, we understand how to maximise its effectiveness for your business and get the best ROI possible for your website organically.
We value SEO as one of the key components to your website performance and the ability to be found as a business in an everyday world in the modern era. We work with you on determining your growth strategies. Looking to see what platforms your business works on, how they are viewed across Search Engines and rank on SERPs.
Modern SEO goes beyond keywords and looks at all search engine components to make sure that your site is accessible, readable and well ranking across multiple search engines.
Think Water Darwin sought to enhance their SEO and showcase more services and case studies, but their existing messaging focused heavily on products. To address this, BKC Media collaborated with Think Water Darwin through workshops to explore their core offerings and develop a new website that enabled structural changes and frequent content updates.
This platform allowed us to craft multifaceted case studies, highlighting their services and projects while also serving as valuable SEO content. Further, we implemented fresh content, regular blogging, and meticulous SEO meta field updates to bolster keyword rankings, interlinking, and backlinking efforts. As a result, since May, the website has experienced an increase in users and sessions by almost 30% compared to the previous period, with further work and opportunities to be actioned, improving the website’s overall visibility and rank.
We take the time to understand your digital footprint, the organisational goals, the pace of reaching those goals, and what the pathway to success look like.
We use tracking software like Google Analytics, Search Console and speed testing tools to determine where your site is ranking. Within this we can determine where improvements can be made. SEO is the driving force behind site performance and ranking. Therefore, we look to do a full assessment of your site and identify what the core components are.
SEO should align with the goals of your business. This gives us the ability to understand where the key growth areas of the site should be, how we can achieve realistic performance growth and improve SERP rankings. We align the goals with a key strategy across SEO and build performance updates in-line with this.
Many businesses rely on the increase of followers and engagement on their social media channel to measure success, while this is an important part to being successful across the platforms, these outcomes don’t happen overnight. A key part to growing social media is by building a loyal customer base through the authenticity of the brand, as well as their products and services.
Picking low hanging fruit and then working our way into niche growth areas is how we reach those goals. Consistent monitoring of your site and recognising trends in performance, movement in rankings and SERPs. Combined with regular reporting and client engagement so you can understand exactly what is happening, growth and all the work involved.
Semrush, Moz
Yoast, All-In-One-SEO, Blogging
Screaming Frog, Google Search Console
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