Global Payments are a leading worldwide commerce ecosystem, providing payment, software and complete financial technology solutions to merchants, issuers and consumers globally.
Global Payments was added to the valued client list of BKC Media in February 2023.
Commencing the collaboration with on-boarding two of their larger brands; Ezidebit and Eway, primarily within a paid performance capacity; the partnership with the wonderful team at Global Payments quickly grew as did the responsibilities and deliverables for BKC Media to the Global Payments group, as a whole.
With the addition of account audits, reviews and sophistication; BKC Media were quick to see results within both brands.
During the review process, we knew the brands required a solid formula for retargeting our audiences. The category of payment solutions; financial institutions and finance technology can come with a distrust; as such, we knew we needed to connect with our engaged audiences, at every level, with a reaffirming message that was authentic, genuine and most importantly truthful.
From there, the Validation Stories were born.
Real life stories, from Global Payments real life customers expressing their real experience with Global Payment brands; Ezidebit and Eway.
The responses received from the current clients and their validation of a positive experience with the brands was incredibly encouraging and of course, immensely beneficial for the strategy by substantiating the proof points we were promoting, in all funnels, at every level of the new marketing campaign.
In total, The Creative Revamp Project for Global Payments; Ezidebit and Eway saw BKC Media output over 100 assets in various formats for over 10 platforms.
BKC Media produced over 20 pieces of long form, advertorial content; from educating new business owners on the ins and outs of establishing a new business to scaling your business and interactive checklists to report on your business growth.
As a Global Market Leader, we understood the importance of ensuring the content produced by BKC Media reflected the position Global Payments and its brands represented as influential, education and leaders in the Financial Technology Solutions space.
All of the creative, content and messaging created by BKC Media went through a rigorous process of approvals by the Marketing Team at Global Payments, their Legal Department and CEO.
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