With a 980% increase in media reach, see how BKC Media transformed Roylances' social media presence with a 5-pillar strategy.
Our digital strategy expertise comes from a deep understanding of all digital elements. We identify the best pathways to success and achieve optimal outcomes across all your digital channels and assets.
Leveraging decades of experience, data systems, market trends and also understanding your business first, we offer a media first approach to digital strategy to highlight placement before creative conception which is the point of difference that delivers success at BKC Media.
In today’s competitive digital landscape, a well-crafted horizon digital strategy is crucial for business success. At BKC Media, we specialise in developing media-first digital strategies that make a lasting impact and deliver measurable results. We work closely with you to identify the right platforms, set clear goals, and create compelling content that resonates with your audience, taking into account your current digital maturity level.
Our collaborative approach, grounded in the mantra “adapt and evolve,” ensures that your strategy aligns seamlessly with your business objectives, from generating leads and building brand awareness to driving sales and maximising ROI. We believe that everything is data-driven within performance, and we leverage those insights and industry expertise to continuously optimise your campaigns and achieve sustainable success in the ever-changing digital realm.
We take the time to understand your business, find the opportunity and set goals, create a horizon strategy to reach these goals, and what reporting and tracking milestones and goals in reaching these horizons look like.
Digital strategy is an open book where we can take your business to different levels by being creative in the execution of your goals. We fold strategic thinking into everything we do from developing creatives to media planning and the evolution of system designs. The first step we need to take is to understand your business and how it operates and what are the core items that help it function and what data can we collect to create proof.
After gaining a deep understanding of your business, we leverage historical data to uncover growth opportunities. By analysing your organisational data, including performance media, CRM Data and third party data sets, we identify areas where your digital presence can excel. Combining these insights with your goals, we define clear, measurable targets to guide our strategy.
We then break down the overarching vision into a series of actionable, achievable goals. Each goal acts as a stepping stone towards the next, ensuring a clear path to progress and fostering a deeper understanding of digital maturity within your organisation. This approach enables you to scale at a sustainable pace, setting realistic expectations while maximising the impact of your marketing efforts. It’s about striking the perfect balance between ambition and pragmatism, ensuring every step forward is both meaningful and measurable.
Reporting and tracking are core to our process, especially in performance marketing where everything is data-driven. We meticulously monitor progress, enabling us to gauge success, identify areas for improvement, and pivot strategically. Our reports directly feed back into the goals we’ve set, highlighting key performance indicators (KPIs). We pride ourselves on robust reporting capabilities, delivering actionable insights that empower you to make informed decisions.
Copyright © 2024 BKC Media Pty Ltd. All Rights Reserved.